Skip to content
Book a demo
About WidinX

A product should only get more trustworthy with time. Don’t you think?

Most products lose their story the moment they leave the factory. WidinX, a digital product passport platform for any product and any market, exists so that origin, authenticity, compliance and ownership travel with the product — and can be checked by anyone who needs to.

Meet the team ↓Book a demo
The problem

Fakes have no past. Regulators now ask for one.

Counterfeiting is not a fringe problem. The OECD and the EU Intellectual Property Office estimate the global trade in fake goods at USD 467 billion in 2021 — 2.3% of all world imports — with clothing, footwear and accessories at the top of the list. In the EU alone, fakes represented USD 117 billion, or 4.7% of imports.

At the same time, Europe is turning transparency from a marketing choice into a legal obligation. The Ecodesign for Sustainable Products Regulation makes a Digital Product Passport mandatory category by category; the Battery Regulation requires passports from February 2027; the Deforestation Regulation demands geolocated proof of origin for commodities such as leather, wood and rubber.

The tools brands use today — spreadsheets, PDFs, one-off authentication tags — were built for one audience each. Nobody built the single record that a customs officer, a compliance team, a reseller and a customer can all trust.

$467bn

global trade in counterfeit goods, 2021

OECD / EUIPO, 2025
4.7%

of EU imports were fakes ($117bn)

OECD / EUIPO, 2025
13%

of Europeans knowingly bought a fake in the last year — 26% of under-25s

EUIPO IP Perception Study, 2023
€83bn

in lost sales per year for EU industries from counterfeiting

Europol / EUIPO, 2022
Why regulation matters

The rules are written. The first dates are set.

These are not proposals. Each of these instruments is adopted EU law with a published application date, and each one asks for product-level data that most supply chains cannot produce today.

  1. ESPRIn force since 18 July 2024

    Ecodesign for Sustainable Products Regulation (EU) 2024/1781

    Creates the Digital Product Passport. Requirements arrive per product group through delegated acts; textiles and iron & steel are first in the 2025–2030 working plan, with the textiles act expected to be adopted around 2027. As a rule, its passport applies no earlier than 18 months after the act enters into force, so not before late 2028, and more likely 2029 or later.

  2. BatteriesPassport mandatory from 18 February 2027

    Battery Regulation (EU) 2023/1542

    Every EV and light-transport battery, and every industrial battery above 2 kWh, placed on the EU market must carry a battery passport accessible through a QR code.

  3. EUDR30 December 2026 (large & medium) · 30 June 2027 (small & micro, except timber already under the EUTR)

    Deforestation Regulation (EU) 2023/1115

    Cattle, wood, rubber, cocoa, coffee, palm oil and soy — and products made from them, including leather — need geolocated proof they are deforestation-free and legally produced.

  4. CSRDPhased in from FY2024, scope narrowed in 2026

    Corporate Sustainability Reporting Directive

    Companies with more than 1,000 employees and over €450 million turnover must report supply-chain impacts under the European Sustainability Reporting Standards, which means product-level data has to roll up into audited disclosures.

Why traceability matters to customers

People already want to know. They just can’t check.

Study after study says the same thing: transparency drives loyalty and price tolerance, and consumers reward the brands that prove it.

69%

of European shoppers want to know how their clothes are made, up from 59% two years earlier

Fashion Revolution Consumer Survey, 2020 (5,000 people, 5 EU markets)
94%

say they would stay loyal to a brand offering complete transparency; 73% would pay more for it

Label Insight Transparency ROI Study, 2016
28% vs 20%

five-year growth of products carrying ESG claims versus those without, across 600,000 SKUs

McKinsey & NielsenIQ, 2023
56%

of consumers name authentication as the first thing they expect from a Digital Product Passport

Certilogo consumer survey, 2024 (1,741 respondents)
26%

average transparency score of the world’s 250 largest fashion brands — 70 of them scored below 10%

Fashion Transparency Index, 2023
31%

of Europeans find buying fakes acceptable when the original is too expensive — the gap a verifiable history has to close

EUIPO IP Perception Study, 2023
Meet the team

Three cofounders, three disciplines.

Imad

Imad

Cofounder

Product & go-to-market

Product direction, customer programmes and partnerships.

Samy

Samy

Cofounder

Strategy & security

Company strategy, security architecture and data protection.

Souf

Souf

Cofounder

Engineering

Platform, applied AI, APIs and integrations.

Stronger with every scan

We believe a product’s history should compound, not evaporate.

Every supplier document, every customs check, every repair and every resale should make the record more valuable — for the brand that made it, the customer who owns it and the regulator who has to trust it. Proof should not degrade when a product changes hands or a spreadsheet gets lost. With WidinX, it finally doesn’t.

Research & reading

The studies behind the numbers.

  1. 01
    OECD / EUIPO2025

    Mapping Global Trade in Fakes 2025

    Counterfeit trade reached USD 467bn (2.3% of world imports) in 2021; clothing, footwear and accessories lead seizures.

    Source ↗
  2. 02
    EUIPO2023

    European Citizens and Intellectual Property: Perception, Awareness and Behaviour

    13% of Europeans (26% of 15–24s) bought fakes intentionally in the past year; 31% find it acceptable if the original is too expensive.

    Source ↗
  3. 03
    Europol / EUIPO2022

    Intellectual Property Crime Threat Assessment 2022

    Fakes worth up to €119bn (5.8% of imports) enter the EU; counterfeiting costs €83bn in lost sales and 671,000 jobs a year.

    Source ↗
  4. 04
    Fashion Revolution2020

    Consumer Survey Report 2020

    69% of consumers in the five largest EU markets want to know how their clothes are made; 80% think sustainability certifications matter.

    Source ↗
  5. 05
    Fashion Revolution2023

    Fashion Transparency Index 2023

    250 major brands average a 26% transparency score; 52% now publish first-tier supplier lists.

    Source ↗
  6. 06
    McKinsey & NielsenIQ2023

    Consumers care about sustainability — and back it up with their wallets

    Products with ESG-related claims grew 28% over five years versus 20% for those without, across USD 400bn of retail sales.

    Source ↗
  7. 07
    Label Insight2016

    Transparency ROI Study

    94% of consumers would be loyal to a fully transparent brand; 73% would pay more; 40% would switch brands for it.

    Source ↗
  8. 08
    Certilogo2025

    Digital Product Passport: a new era of trust and transparency in fashion

    Authentication is the top expectation consumers have of a DPP (56%), ahead of sustainability and care information.

    Source ↗
  9. 09
    European Commission2024

    Digital Product Passport — Ecodesign for Sustainable Products Regulation

    Official overview of the DPP framework, the working plan 2025–2030 and the product groups covered first.

    Source ↗
  10. 10
    European Commission2025

    EUDR: delay until December 2026 and other implementation developments

    Application on 30 December 2026 for large and medium operators, 30 June 2027 for small and micro operators.

    Source ↗

Figures are quoted from the linked publications as of September 2026. Regulatory dates reflect adopted EU legislation and may be amended.

Work with us

Want to help build proof that lasts?

We are hiring a small founding team in Europe. See the open roles, or tell us about the product you need to protect.

Book a demo →[email protected]
Join the team →