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What a digital product passport is

The digital product passport, from the law to the label.

A digital product passport is the record behind a code on the product: what it is made of, where it was made, how to care for it, repair it and recycle it. The EU’s Ecodesign Regulation (ESPR) makes it a condition for placing products on the market, one product group at a time. Here is what the law asks for, what the same passport pays back, the textile rules already in force and the standards it is built on.

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Textile rules today

The textiles act is not adopted yet. The rules around it are.

We won’t invent a deadline for you. These are the textile rules that already apply or are already law, and when the passport itself can apply.

  1. Since 19 Jul 2026Applies now

    No more destroying unsold clothing

    Large companies may no longer destroy unsold clothing, clothing accessories and footwear.

    ESPR (EU) 2024/1781, Art. 25
  2. France, since 2023Applies now

    France already asks where it was made

    Since 2025, brands with more than €10 million turnover and 10,000 units a year on the French market must state where each piece was woven, dyed or printed, and made, its recycled content and whether it sheds plastic microfibres.

    Décret n° 2022-748 (AGEC)
  3. By 17 Apr 2028Adopted

    Producers pay for textile waste

    Every EU country must have a producer responsibility scheme for clothing, footwear and household textiles set up by this date, paid for by the brands that sell them. The directive binds brands through national law, due by 17 Jun 2027.

    Directive (EU) 2025/1892, Art. 2 · Directive 2008/98/EC, Art. 22a(14)
  4. Act 2027, passport around 2029Adoption expected

    The textiles passport

    The Commission’s ESPR working plan expects to adopt the textiles act in 2027; that is not the date it applies. As a rule, the passport applies no earlier than 18 months after the act enters into force, so not before late 2028, and more likely 2029 or later.

    ESPR (EU) 2024/1781, Art. 4(4) · ESPR working plan, COM(2025) 187

The rule takes a day to read. The data takes months to collect.

Fibre composition, the country of each step, supplier names, care and repair: it sits with your mills, your makers and your PIM. Brands that gather it now publish on time, and give their customers the care, repair and resale pages before their competitors do.

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One code, three layers

What the law requires, and what it pays back.

You will carry the cost of a passport either way. Built well, the same page earns it back: it keeps your products on the EU market, it serves your customers long after the sale, and it gives every partner one record to read. Three layers, behind one code on the label.

Required

Market access: the passport the law asks for

Once a product group’s act applies, a product in its scope needs a passport before it is placed on the EU market. Without one, it cannot enter the market.

  • The fields each act asks for

    Sector templates built on ESPR. Every product shows what it still lacks before anything is published.

  • A code that lasts the product’s life

    A GS1 Digital Link QR or DataMatrix code, per model, batch or item. Print it once; it keeps opening the current version.

  • Approved, versioned, kept

    A second person signs off before a passport goes public, and every earlier version stays on record.

Pays back

Customer services: what earns the cost back

The person using the product opens the same page the law asks for. Give them a reason to, and the passport works for you after the sale.

  • Care and repair at the scan

    Care instructions in your words and where to have it repaired. The product lasts longer, and the questions stop at the label.

  • Fewer questions for your support team

    Ask the passport answers from your data only, in the language the question is asked in, at any hour.

  • Resale value in view

    An indicative second-hand value by condition, and where to resell or return it, so the product keeps its worth.

  • Every language your markets require

    All 24 official EU languages and any other, Arabic right to left included. The reader picks the language on the page.

Reused

Your data: one record for every request

Retailers, auditors, recyclers and authorities each need part of the same facts. Keep them once, and answer everyone from there.

  • The origin facts France already asks for

    Where each piece was woven, dyed and made, and its recycled content: the same fields serve AGEC labelling and the passport.

  • Claims with their evidence

    Each claim points to its certificate or test report, and the passport says whether it is verified or self-declared.

  • A view for each audience

    Shoppers see the public page. Business partners, recyclers and authorities see their own data, behind sign-in.

Standards

Built on the standards the EU points to.

A passport has to be found, read and trusted for as long as the product is in use. These are the standards WidinX publishes on. Where support is partial or still to come, we say so.

  • ESPR, Articles 9 to 13Available

    The passport the regulation describes

    Content, data carrier, unique identifier and access rights, as ESPR sets them out.

  • GS1 Digital LinkAvailable

    An address that never changes

    One web address per GTIN, batch or serial. A phone opens the page; a warehouse scanner reads the GTIN.

  • ISO/IEC 18004 and 16022Available

    QR and DataMatrix on the label

    Both codes, and Code 128, exported ready for print.

  • ISO/IEC 15459Available

    A unique identifier per passport

    The international scheme for unique identification, behind every passport.

  • W3C Verifiable CredentialsAvailable

    Signed by the producer

    Published passports are signed with Ed25519 and checkable against the producer’s published key. The demos on this site are not signed.

  • JSON-LD and HTMLAvailable

    Read by people and machines

    The same address serves a page to a phone and structured data to a system.

  • EU DPP registryPartial

    Registered with the EU

    The registry identifier for each passport, as the registry opens to each product group.

  • EPCIS 2.0Roadmap

    Supply-chain events

    Processing and shipping events from your mills and makers, on the passport.

Measure any passport against the EN standards
Go further

The acts, the live passports, and your own products.

What the passport can do, every act article by article, passports you can scan today and a check of where your own range stands.

Start a conversation

Ready to give your products a passport?

Tell us which products, which markets and which deadline. We come back with an honest read and a first step — usually a pilot on your real catalogue.

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